J-E-T-S, Tweet Tweet, Tweet? Yes!

• Posted by Adam Warner
• on August 8th, 2009

It’s all twitter these days. But while CNBC remains defiant,  and ESPN starts clamping down,   leave it to the Jets to provide and air of forward thinking. This, from Darren Rovell.

.…But there are some teams, including the New York Jets, who are really doing it right. The team is encouraging its players to tweet and recently hired a social networking intern to help the players send out an update or post a “pic.”

“We want fans to get an inside look at our team,” said Matt Higgins, the team’s senior vice president of business operations. “It’s important to realize that it’s not the medium that’s the enemy here.”

Yes, a thousand times yes. Tney are all just mediums. CNBC would rather pick fights, but it would sure seem best to just acknowledge it’s here and popular and use it without demeaning something simply because you don’t understand it.

ESPN’s memo got some criticism, but it’s relatively sensible. Their point is basically that you’re a rep. for the company when you’re on social media sites too, so act accordingly.

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